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Consumer behavior is constantly changing and these changes are directly related to the age group of each and, according to IDEASLLYC's “Consumer Trends 2020” report, with three main elements that are the basis of each person's choices: the demographic challenge, economic criteria and the evolution of technology and the use of data.

Now, according to the authors of the report mentioned above, there are ten main trends for consumers in two thousand and twenty, including post-generational activism, resulting, in part, from the aging of social networks. Post-generational activism focuses on several themes, including sustainability. Sustainability is one of the most debated topics today and arises with the aim of correcting and minimizing the mistakes made in the past, which have strongly affected the planet on which we live. One of the biggest sources of pollution in the world is industrialization, including the fashion sector. Keep in mind that the fashion industry encompasses several excessive consumption, such as water, energy, chemicals used for the production of fabrics, among others, and the difficult management of waste and recycling.

As such, I intend to present you with some tips to become a more environmentally sustainable and responsible consumer.

1. Wash your clothes less: not always after using a piece of clothing means that it is “mandatory” to wash it immediately. There are other options that are sometimes sufficient for you to use it again, such as airing or vaporizing it.

2. Reduce dry cleaning: this type of cleaning involves the use of various chemicals that harm tissues, the environment and your skin.

3. Use the iron less: not all items of clothing with the “ironing” label need ironing. Alternatively, you can use the steam program if you have a dryer, or use a vaporizer.

4. Use low temperatures: by reducing the temperature of your washes to 20-30 degrees, you are saving the textile fibers in your clothes and saving energy.

5. Slow Fashion: a movement that aims to combat the excessive consumption of clothes, leading consumers to buy more consciously and responsibly. Join this movement and start buying less, but with more quality. An excellent alternative to change your shopping habits in clothing is to choose to buy in second hand clothing stores.

6. Sustainable brands: when buying clothes, be sure to check in advance if the brands adopt a sustainable, conscious and responsible behavior, such as H&M, Levi’s, C&A, etc.

Finally, so that you can become a more responsible and sustainable consumer, I leave you with suggestions from several second-hand online clothing stores around the world above. Have a unique style, be a responsible consumer. Good shopping!


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